Heroica core values & commitments
…..to our partners, our people, our communities!
Heroica Core Values:
Produce high grade, organic Arabica coffee
Create new jobs, opportunities, training
Ensure strong enviro management/governance
Improve lives, education, health, well-being
Increase farmer and community capacity
Achieve principles of sustainability & optimism
Commit to partnership & social enterprise values
Deliver genuine innovation & best practice
Focus on new improved, eco products/services
Attain strong commercial performance/returns
Return trade surplus allocation to social projects
Position a positive legacy project for all
Our Ambitions:
To achieve:
Plantation/coffee centres of best practice; of operational & moral excellence
Acknowledged models of best organic practice
Recognition as a respected hub/partner for schools, colleges, Universities, eco-learning, education
Value to a diverse range of Heroica “friends” as new eco-tourism locations
An effective, profit model for Heroica, for landowners, for farmers
A model to be replicated elsewhere in the Philippines, the Far East, wherever
A new model of faith, optimism, reward to reflect a new age of enterprise within the Philippines