From a community perspective
Heroica creates much needed jobs, vital income, food security, child/family welfare and highly valued new skills.
From an environmental perspective
Heroica is an organic and totally sustainable use of land that it is at best neglected, at worst seriously mis-used.
From a business perspective
the Heroica business model is robust, tested (within Philippines since 2006), hugely successful and widely respected by Governments and the International Coffee industry- and it delivers amazing RoI and profits for all involved.
From a social perspective
Heroica is a Social Enterprise and the operational profits/surplus will be used to extend our existing orphanage (http://houseoftheheroes.org/)
From a sales and marketing perspective
Heroica already has a 10 year supply/marketing agreement already signed and in place with RMACC – the number one coffee supplier in the Philippines.
From a farming/agricultural perspective
Heroica has positioned Industry, National, Government Experts as Partners/Board Members supporting an impressive Management Team.
Meet the Kalinga Tribe
Consumption in the Philippnes
With a population of 100 million, the Philippines consume some 138,000,000 kg of coffee every year; this demand is expected to double to 276,000,000 kg within the next 5 years.
Existing production in the Philippines
Currently the Philippines is only producing 20,000,000 kg of coffee nationwide, mostly in Mindanao; this meets only 14.49% of the national demand for coffee with the remaining 85% plus imported from neighbouring South East Asian countries such as Vietnam and Indonesia.
Just to compensate the current quantity of imported coffee, the Philippines needs to develop at least 30,000Ha of land into coffee production, requiring 45million coffee trees
produced/planted nationwide at 15,000 Ha/year over next 10 years.