Heroica Social Responsibility
Committed to supporting our local families and communities to achieve major and sustained improvements within their lives and future well-being.
Heroica embeds social enterprise & spiritual responsibility in all aspects of the company’s operations. We passionately believe in their importance within our business and our communities; our social responsibility, focus, commitment and contribution is one of the founding pillars of our business ethos, and one we are very proud of.
Heroica CSR
Heroica Academy
Heroica Philanthropy
Principles?
Within our various, important social & local commitments, these Social/CSR Rewards reflect Heroica’s model of rewarding & valuing our local farmers, our land owners, their communities
This the Heroica way of recognising, motivating, developing, rewarding our people – the farmers, landowners, partners, families – who are so important, to making Heroica inclusive, different and caring
Heroica has evolved from House of the Heroes (HotH) established by Heroica Founding Partner/CEO, Craig Johnson. This commitment to support those less fortunate is embedded in Heroica DNA.
What?
Farmer/land owner engagement & capacity building programme to instil increased local pride & ownership
Heroica’s surplus seedlings from Kalinga Nursery will be awarded to local farmers/landowners/communities
Equates to 8-10,000 seedlings; amount enabling 5 Ha to be planted
Delivered through training to enforce the value and importance of farmers/families/land owners in Heroica’s operations & success
This is an important Heroica initiative to support & motivate, to achieve greater input & pride, to enable increased achievement, to deliver new rewards & opportunities
Our ethical values/social ambitions are to support families & communities to achieve sustained improvement in their lives, education, opportunities, health and future well-being.
By creating the right social/spiritual landscape for families to flourish, community values to be strengthened, Heroica look to ultimately establish a new local school
How?
The seedlings will be awarded based on:
1. Individual applications (written or in-person) demonstrating capability, ambition, partnership.
2. Selection by HACC, CBTL, Community Leaders
3. Awards Ceremony - part of Annual Heroica Festival, a showcase event including Community Leaders, Mayors, Government Officials, Coffee Industry Partners, Media, Clients, Social Media
1. Training &Education of local farmers/our “partners”
2. Additional training for others - farm sustainably & managing local enviros
3. Increasing local returns, awareness, capability, understanding, ownership
From outset both Heroica Founders/ Directors have committed to
maximising the commercial performance of the business
and
returning proportion of annual surplus generated to social/ charity/faith/education initiatives
Values?
Further demonstrating local commitment to social enterprise/support, investing in status & capability of local people
This is a deep rooted commitment to skills & learning we hope will be shared/supported by the Philippine National, Local Government/Ministry & Departments of Agriculture
Demonstrating Heroica’s commitment to local community & cooperation
Positioning a programme of Personal Development and improvement, for:
Recognition: status/position/title
Certification: new career opps.
Rewards/Status: for family benefit
Graduation: our Festival Ceremony
Thro’ often demanding/frustrating 6yrs we remained consistent/dedicated to
* Collaborations (including funding), local strategies & partnerships, with
* Individuals & orgs - that share Heroica’s values and ambitions, for:
growing & producing coffee
being successful & sustainable
delivering social enterprise/help
One of the beneficiaries will be House of the Heroes, an orphanage in Manila that was founded by the Heroica directors in 2008. www.houseoftheheroes.org