Heroica Social Responsibility
Heroica CSR
Heroica Academy
Heroica Philanthropy
Principles?
Within our various, important social & local commitments, these Social/CSR Rewards reflect Heroica’s model of rewarding & valuing our local farmers, our land owners, their communities
This the Heroica way of recognising, motivating, developing, rewarding our people – the farmers, landowners, partners, families – who are so important, to making Heroica inclusive, different and caring
Heroica has evolved from House of the Heroes (HotH) established by Heroica Founding Partner/CEO, Craig Johnson. This commitment to support those less fortunate is embedded in Heroica DNA.
What?
Farmer/land owner engagement & capacity building programme to instil increased local pride & ownership
Heroica’s surplus seedlings from Kalinga Nursery will be awarded to local farmers/landowners/communities
Equates to 8-10,000 seedlings; amount enabling 5 Ha to be planted
Delivered through training to enforce the value and importance of farmers/families/land owners in Heroica’s operations & success
This is an important Heroica initiative to support & motivate, to achieve greater input & pride, to enable increased achievement, to deliver new rewards & opportunities
Our ethical values/social ambitions are to support families & communities to achieve sustained improvement in their lives, education, opportunities, health and future well-being.
By creating the right social/spiritual landscape for families to flourish, community values to be strengthened, Heroica look to ultimately establish a new local school
How?
The seedlings will be awarded based on:
1. Individual applications (written or in-person) demonstrating capability, ambition, partnership.
2. Selection by HACC, CBTL, Community Leaders
3. Awards Ceremony - part of Annual Heroica Festival, a showcase event including Community Leaders, Mayors, Government Officials, Coffee Industry Partners, Media, Clients, Social Media
1. Training &Education of local farmers/our “partners”
2. Additional training for others - farm sustainably & managing local enviros
3. Increasing local returns, awareness, capability, understanding, ownership
From outset both Heroica Founders/ Directors have committed to
maximising the commercial performance of the business
and
returning proportion of annual surplus generated to social/ charity/faith/education initiatives
Values?
Further demonstrating local commitment to social enterprise/support, investing in status & capability of local people
This is a deep rooted commitment to skills & learning we hope will be shared/supported by the Philippine National, Local Government/Ministry & Departments of Agriculture
Demonstrating Heroica’s commitment to local community & cooperation
Positioning a programme of Personal Development and improvement, for:
Recognition: status/position/title
Certification: new career opps.
Rewards/Status: for family benefit
Graduation: our Festival Ceremony
Thro’ often demanding/frustrating 6yrs we remained consistent/dedicated to
* Collaborations (including funding), local strategies & partnerships, with
* Individuals & orgs - that share Heroica’s values and ambitions, for:
growing & producing coffee
being successful & sustainable
delivering social enterprise/help
One of the beneficiaries will be House of the Heroes, an orphanage in Manila that was founded by the Heroica directors in 2008. www.houseoftheheroes.org