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  <url>
    <loc>https://heroicacoffee.com/home</loc>
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    <priority>1.0</priority>
    <lastmod>2024-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab93447a1f7f5b53a0fafb/1605189772227-WY8UQVRSCBBIJ4E5HPW1/Heroica+beans-.jpg</image:loc>
      <image:title>Home - Our Coffee Sector</image:title>
      <image:caption>Heroica are passionate about coffee – that’s a given! We are equally passionate about playing a key role in the regeneration &amp; repositioning of the Philippine Coffee growing industry/sector &amp; Arabica coffee supply chain Together with our private and Government sector partners we are focused on putting Philippines back where it belongs - as a Top 10 Global coffee producer! The benefits to the local economy and to the Philippines in general will be huge, sustained and far reaching.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab93447a1f7f5b53a0fafb/1605187739609-9RAW5EAMTQFD6E3D8QWA/farmer+space_colour.png</image:loc>
      <image:title>Home - Our Partners</image:title>
      <image:caption>Heroica’s whole business approach and ethos is founded in the importance and value of partners. Our partners extend across business, social, environmental and political alliances and collaborations . They are part of the Heroica DNA and highlight our focus on people and communities not greed and self interest. Our approach is about us recognising, motivating, developing, enabling, rewarding partners and, most importantly expecting the same back from our chosen partners. The Heroica values and ambitions in coffee, business, education, climate, social enterprise, welfare, highlights and demonstrates our unequivocal focus on inclusion and collaboration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab93447a1f7f5b53a0fafb/1605190552960-MKABTEI1WOZWMC9KV94I/HOTH+Heroica.jpeg</image:loc>
      <image:title>Home - Our Social Responsibility</image:title>
      <image:caption>Heroica is an ambitious and forward thinking enterprise strongly built on excellent ethical values, high business morals and a 100% commitment to our social ambitions. Driven by our faith based convictions, we embed social enterprise/ responsibility in all aspects of Heroica’s operations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab93447a1f7f5b53a0fafb/1605087693654-C29LD7SL9CJ0F0944RJD/Murphy+harvesting+coffee+cherries.jpg</image:loc>
      <image:title>Home - Our Mission</image:title>
      <image:caption>Heroica’s mission is to produce quality Arabica coffee in partnership with our local farmers and landowners. We do this by respecting the natural landscapes where we grow, nurture and harvest our Heroica coffee seeds, seedlings, trees, cherries and beans through a regenerative, agroforestry approach. We are passionate about contributing to reviving the Philippine coffee supply industry and improving livelihoods and opportunities for our local communities through an operation ethos that is founded on quality, sustainability, partnership, inclusion, education and true social enterprise.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heroicacoffee.com/partners</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-05</lastmod>
  </url>
  <url>
    <loc>https://heroicacoffee.com/social</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-05</lastmod>
    <image:image>
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  </url>
  <url>
    <loc>https://heroicacoffee.com/coffee-sector</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab93447a1f7f5b53a0fafb/1605201823335-SHLVSM610HP3PQ2UBRJG/Pasil+Nursery+and+Team-2793_web.jpg</image:loc>
      <image:title>Coffee Sector - The coffee industry is critical to the livelihoods of many and to some of the most amazing natural landscapes across the world. It is also one of the most traded agricultural commodities:</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab93447a1f7f5b53a0fafb/1605202571007-5CYL5N0Q6BMUGSKT4JUK/GIS+2018+HACC-3247.jpg</image:loc>
      <image:title>Coffee Sector - Best farming practice &amp; environment protection; new/innovation &amp; respect for traditional methods, business growth &amp; sustainability.</image:title>
      <image:caption>The Heroica story is a strong and compelling one; our brand can sit alongside the best beans on a taste and quality basis and has the ethical, social, and community commitments to rise above most. Our dedication to the sector, to the planet and to our people starts from our careful consideration of the impact our activities will have on our plantation site. We establish our coffee tree plantations in deforested areas, especially within the upland areas that are threatened by denudation and soil erosion (and abject poverty).</image:caption>
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  </url>
  <url>
    <loc>https://heroicacoffee.com/growth</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab93447a1f7f5b53a0fafb/1605194270447-KQKRLIQ6BRH50PCP87RS/IMG_0304.JPG</image:loc>
      <image:title>Growth Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab93447a1f7f5b53a0fafb/1605194193304-ZT0WBHEV9YL06BEP6RP8/coffee+pulper.JPG</image:loc>
      <image:title>Growth Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab93447a1f7f5b53a0fafb/1605194617991-6LVWJT5SZON34IV8K9XM/Ranch+house-6401_web.jpg</image:loc>
      <image:title>Growth Strategy</image:title>
      <image:caption>Plantation ‘ranch’ house above. Below - National Living Treasure Whang-od, the "last" and oldest mambabatok or traditional tattoo artist.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab93447a1f7f5b53a0fafb/1605193713129-QV4MTNF2EKSUV4K5T86C/Pasil+Nursery+and+Team_WEB-3087.jpg</image:loc>
      <image:title>Growth Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab93447a1f7f5b53a0fafb/1605193408050-BYZ2NQG1WEM4XZAAES23/image-asset.jpeg</image:loc>
      <image:title>Growth Strategy</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab93447a1f7f5b53a0fafb/1605193230737-LUNK6C06QSC3P0DYVMBX/GIS+2018+HACC-3238.jpg</image:loc>
      <image:title>Growth Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab93447a1f7f5b53a0fafb/1605193571727-ZEZJH6PI47YR3LZFNIM8/image-asset.jpeg</image:loc>
      <image:title>Growth Strategy</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab93447a1f7f5b53a0fafb/1605195357907-5KQF3QJAIZKXZ3A5USJF/Whang+OD+CJohnson+web.jpg</image:loc>
      <image:title>Growth Strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://heroicacoffee.com/contact-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-22</lastmod>
  </url>
  <url>
    <loc>https://heroicacoffee.com/values</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-05</lastmod>
    <image:image>
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